Welcome to the new Sobeck Studio website! After almost three years in business, I decided it was time for a website refresh, and I’m thrilled for you to be taking the time out of your day to click around my new site. Three years in, I also decided it was time for a rebrand to eventually highlight our new offerings, which you can learn more about here.

On this new website, you will find highlights of my company’s services, a quick snapshot of current or previous work, a blog to stay informed about Sobeck Studio, marketing trends and business insights, testimonials, where to find us on social media, and more.

This website, rebranding and new offerings launch is special for me, as three years ago, I was in the thick of planning and mapping out my soon-to-be-launched business. If you know me, I love to plan – and I am incredibly competitive with myself. When I have a goal, I go after it – full force. I thought I had it all figured out. I would do X, Y and Z, and it would go this way and that way, and I had so many big plans for a splashy launch – big branding, big website, big launch party, big hires…the whole nine yards.

I launched in early March 2020, and then BAM…Coronavirus–the big ole C word–hit the world two weeks into my new job. I was terrified. I kept thinking to myself, “what have I done in quitting my job and starting this business right now?” I decided I just had to move forward and I would either sink or I would swim. And I wanted to swim. 

Those big plans I mapped out for myself were not paused. Rather, I decided to shift…or as Ross Gellar in Friends famously said…”PIVOTTT! PIVOTTT!” So I pivoted. 

I did not launch with all the glitzy big things I intended to do, and I decided it did not have to be my version of perfect to go live or to be a small business.

I hired a lawyer and an accountant, I set up my LLC, and I worked with what I could and what I felt comfortable doing or spending at the time. In that time, I also had very wonderful mentors and friends who offered to help, and I often would help them or refer them to some business as well. A very dear family friend and also terrific website partner graciously helped me with my website to get at least something out there. To John Judy, thank you for your support with my initial website – it was truly wonderful, perfect for what I needed at the time, and I am beyond grateful for your help and support. I decided scrappy was also better than nothing at all. I created my own logo on Canva. I worked about 14 hours a day to get things up and running – new process documents, new tools, new…everything. I also decided to not hire right away, and due to the fears of what the big ole C word would do to my life and the world, I decided to take on truly whatever business I could get at that moment, instead of niching down like I initially wanted to.

What I am so thankful for is that the big ole C word brought a boom to the construction and real estate industry, two industries that have many similarities, and two industries I had the most passion for and the most experience in. My former employer continued to use my services now as a contractor (I was beyond thrilled and excited), and I had former clients, friends, friends of friends, and connections from social media reach out to me immediately. To this day, most of these wonderful clients are still with Sobeck Studio, and I’m working with a handful of other terrific clients as well. I am grateful that almost three years in, 90 percent of my business has been through referrals. Referrals are the best compliment I can get.

I could ramble on forever, but ultimately, I’ve learned in three years’ time that I can never plan for every exact moment, that outsourcing and processes are key, trusting my gut will never, ever fail me, and that I still LOVE what I am doing day in and out.

A special thank you to Hayes and Maggie at Hayes Wynn Design for creating this website, and for their killer branding and understanding my vision perfectly. If you are looking for a beyond stellar company to assist with your website and branding needs, I cannot recommend Hayes’ company based in Greenville, SC enough.

I am also grateful to my husband and my parents, who are my “unofficial” advisors and who give me the best advice. I cannot forget my Online Business Manager/Sobeck Studio’s Executive Assistant Andrea Balcunas, who has been with Sobeck Studio since late spring 2021. She is literally the most organized person and so gracious and kind, and she is someone I cannot imagine my business without. I am also grateful to the wonderful contractors who have helped me since fall 2020, and I’m thrilled to welcome Lexi Upegui who is now assisting as a Digital Strategist as of this November.

There is a lot to look forward to, and I am so appreciative to all those who have supported me along the way. If you have any questions, feedback or want to simply get in touch, please email me at jillian@sobeckstudio.com. 2023, I sure am ready for you! 

Onward!

Jillian