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SERVING REAL ESTATE, CONSTRUCTION & INTERIOR DESIGN COMPANIES
Strategic Marketing Solutions
Welcome to
sobeck studio
Hi, welcome to Sobeck Studio. A content marketing firm with big city Washington, DC experience and small city South Carolina roots, Sobeck Studio supports clients in construction and real estate who want to elevate their brand and grow their business to lead to impactful, lasting results.
Our trusted team helps you with both high-level and in-the-weeds marketing tasks, ranging from extensive Fractional Director of Marketing Services to Short-Term Marketing and Advertising Consulting to Full-Service Social Media Marketing, all based with thoughtful, well-researched content marketing best practices.
Your business did not happen overnight, and our marketing strategies don’t either. We work hard to deliver lasting marketing strategies that are then put into action by our in-house team.
to be an innovative content marketing firm that provides sensational, thoughtful work for sensational, thoughtful brands.
our mission
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brand values
We are passionately curious.
We are clever storytellers.
We act with integrity.
We build brands that resonate.
Strategic.
Strong brands are built with a thought-out strategy. From marketing playbooks to dreaming up new advertising products to data-driven research and analysis, we are strategic in everything we do.
Steadfast.
We work hard, we're reliable, we're unwavering, and we're determined to provide you with exceptional client service at all times.
Successful.
We work hard to ensure your business goals are behind supported through a strong and successful marketing program. We have a commitment to excellence and going a step above and beyond, coupled with quality work that is also proven through settling clear KPIs, reporting and optimization.
step 1
Research
step 2
Create
step 3
Activate
step 4
Measure
step 5
Optimize
/ we believe in...
- Content that is king
- Good branding and clear messaging
- Emotional and authentic storytelling
- Data-driven strategies
- Reporting, insights and constant optimization
- Keeping the eye on the prize — never forgetting why you started
/ we might be a good fit if you want to...
- Build a long-lasting brand that is uniquely your own, and is light-years ahead of your competitors
- Scale your business and take your brand to the next level
- Work with a team who believes in a white-glove client experience
- Find a partner that understands your marketing needs, and will provide you with a custom scope of work that fits your growth trajectory
- Have a dedicated extension of your team, and looking for in-house style help without hiring and paying the in-house marketing director salary

MEET THE CEO/FOUNDER
Jillian Sobeck Whalen
Jillian Sobeck Whalen is a passionate and results-oriented marketer with 12 years of marketing experience whose vast experience working both in-house on marketing teams at top media companies and at top agencies have provided her with the tools needed to help clients grow with their marketing programs. Having worked with more than 125 brands within her career and personally managing more than 65 brands on social media, from Fortune 100s to start-ups, Jillian's passion lies in helping businesses in construction and real estate achieve their business objectives through effective traditional and digital marketing programs.
Jillian founded Sobeck Studio, LLC in early 2020 to help businesses who are seeking to get organized with their marketing, and who are looking for clear, set paths forward to achieve their goals, but cannot afford the high-level costs most agencies are charging.
Using a blend of traditional and digital marketing best practices, Jillian and her team are known for their data-driven approach, proactive and innovative marketing strategies, and use of audience-driven content marketing to create and then implement marketing strategies that ultimately boost awareness, promote engagement, build brand loyalty and also convert target audiences.
portfolio
Our trusted team helps you with both high-level and in-the-weeds marketing tasks, ranging from extensive Fractional Director of Marketing Services to Short-Term Marketing and Advertising Consulting to Full-Service Social Media Marketing, all based with thoughtful, well-researched content marketing best practices.
services
-
Marketing Strategy
- Fractional Marketing Director Services
- Large-Scale Marketing Consulting Projects
- Full-Service Social Media Management
- Public Relations Services
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Advertising Strategy
- Advertising Consulting
- Media Planning and Execution
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Activation
- Curated Events (local to the DC or Greenville, SC Region)
- Employee Activation and Trainings
- Speaking Engagements

testimonials
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"Sobeck Studio's quality of work is excellent. Jillian and her team are highly organized and focused. They understand that we are busy professionals so that we have to manage all of our accounts and "ping" us when our feedback/input is required. The Sobeck Studio team is responsive, and they always provide stats. We receive positive feedback from our sphere of influence who see our posts on the various media. I feel that Sobeck Studio understands our business and the niche that we have carved out for ourselves over many years. They are very effective at offering us marketing opportunities that we do not have the time nor expertise to focus on."
- Christopher Ritzert | Ritzert Weiss Partners, TTR Sotheby's International Realty
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"At Ritzert Weiss Partners, we know we can count on Jillian and her team for the highest quality service. She is instantly and consistently responsive and fully attentive to our team’s needs, as well as being creative – introducing new ideas and nudging us forward to achieve new heights in our social media presence. Jillian is a pro. We respect and appreciate her deeply.”
- Christie-Anne Weiss | Ritzert Weiss Partners, TTR Sotheby's International Realty
Ritzert Weiss Partners, TTR Sotheby's International Realty -
"Jillian understands the real estate market, as well as the client's brand and business goals. She creates marketing and social media which reflects those goals and the image the clients wish to portray without requiring supervision or monitoring. Sobeck Studio can be trusted to help a client best leverage their Social Media accounts to support their business. I am very happy with Sobeck Studio team members and with Jillian's availability and encouraging, enthusiastic and supportive tone."
- Realtor Associate | Joan Herlong & Associates Sotheby's International Realty
Joan Herlong & Associates Sotheby's International Realty -
"I needed help with my social media presence so I contacted Jillian. Since then, my social media presence has grown tremendously from a follower perspective, but especially an engagement perspective. Clients and Realtors remark about it all the time. Jillian also helped me develop an email marketing program, including a monthly newsletter to send to clients. I’ve gotten a lot of great reviews on this newsletter. I wouldn’t have been able to accomplish this without her! I recommend Jillian to any agent out there who needs a boost with their online presence or who needs to increase their level of communications with agents, clients and their sphere."
- Realtor | Long & Foster Real Estate
Long & Foster Real Estate "I can highly recommend Sobeck Studio and Jillian in particular. She is smart, experienced, responsive and extremely hardworking, equally adept at both the creative and data side of social media. We take pride in our marketing, and Jillian easily worked with our team to make expert enhancements. It was an absolute pleasure working with her."
- CMO, DC/MD/VA | Real Estate Brokerage
Real Estate Brokerage-
"I absolutely loved working with Sobeck Studio. In just a few months, Jillian was able to provide a full audit of my social media presence along with a comprehensive playbook for driving engagement. She is extremely detail oriented and thorough. She built out a robust content strategy and was always available when I needed help executing her recommendations. Her ability to identify content pillars and develop a calendar around those pillars was exactly what I needed to help my website grow. If you are feeling overwhelmed by social media, Jillian will help you decode every platform and work with you to develop a winning strategy. Since working together, my website traffic has quadrupled."
- Jamie Manning | Exposed Brick DC
Exposed Brick DC -
"Jillian is intrepid, independent, intuitive, intelligent, and indomitable! She rocks!"
- Joan Herlong, CEO | Joan Herlong & Associates Sotheby's International Realty
Joan Herlong & Associates Sotheby's International Realty
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"Jillian is intrepid, independent, intuitive, intelligent, and indomitable! She rocks!"
- Joan Herlong, CEO | Joan Herlong & Associates Sotheby's International Realty -
"Sobeck Studio's quality of work is excellent. Jillian and her team are highly organized and focused. They understand that we are busy professionals so that we have to manage all of our accounts and "ping" us when our feedback/input is required. The Sobeck Studio team is responsive, and they always provide stats. We receive positive feedback from our sphere of influence who see our posts on the various media. I feel that Sobeck Studio understands our business and the niche that we have carved out for ourselves over many years. They are very effective at offering us marketing opportunities that we do not have the time nor expertise to focus on."
- Christopher Ritzert | Ritzert Weiss Partners, TTR Sotheby's International Realty -
"At Ritzert Weiss Partners, we know we can count on Jillian and her team for the highest quality service. She is instantly and consistently responsive and fully attentive to our team’s needs, as well as being creative – introducing new ideas and nudging us forward to achieve new heights in our social media presence. Jillian is a pro. We respect and appreciate her deeply.”
- Christie-Anne Weiss | Ritzert Weiss Partners, TTR Sotheby's International Realty -
"Jillian understands the real estate market, as well as the client's brand and business goals. She creates marketing and social media which reflects those goals and the image the clients wish to portray without requiring supervision or monitoring. Sobeck Studio can be trusted to help a client best leverage their Social Media accounts to support their business. I am very happy with Sobeck Studio team members and with Jillian's availability and encouraging, enthusiastic and supportive tone."
- Realtor Associate | Joan Herlong & Associates Sotheby's International Realty -
"I needed help with my social media presence so I contacted Jillian. Since then, my social media presence has grown tremendously from a follower perspective, but especially an engagement perspective. Clients and Realtors remark about it all the time. Jillian also helped me develop an email marketing program, including a monthly newsletter to send to clients. I’ve gotten a lot of great reviews on this newsletter. I wouldn’t have been able to accomplish this without her! I recommend Jillian to any agent out there who needs a boost with their online presence or who needs to increase their level of communications with agents, clients and their sphere."
Long & Foster Real Estate "I can highly recommend Sobeck Studio and Jillian in particular. She is smart, experienced, responsive and extremely hardworking, equally adept at both the creative and data side of social media. We take pride in our marketing, and Jillian easily worked with our team to make expert enhancements. It was an absolute pleasure working with her."
- CMO, DC/MD/VA | Real Estate Brokerage-
"I absolutely loved working with Sobeck Studio. In just a few months, Jillian was able to provide a full audit of my social media presence along with a comprehensive playbook for driving engagement. She is extremely detail oriented and thorough. She built out a robust content strategy and was always available when I needed help executing her recommendations. Her ability to identify content pillars and develop a calendar around those pillars was exactly what I needed to help my website grow. If you are feeling overwhelmed by social media, Jillian will help you decode every platform and work with you to develop a winning strategy. Since working together, my website traffic has quadrupled."
- Jamie Manning | Exposed Brick DC
clients featured in
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sobeck studio
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get in touch
Brokerages, Developers, Construction Managers, Construction Marketing Teams -- Sobeck Studio works with a range of clients in the real estate and construction space to create lasting, impactful marketing strategies that meet top-line business objectives.
If you are in the real estate and construction industry, and you are looking to take your marketing to the next-level, we would like to speak with you on ways we can work together.
ready to build a brand that resonates?
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