From the Archives: This 2021 podcast still rings true when it comes to hiring and retaining talent using social media and marketing best practices.

Thanks to LBM Journal and Rikka Brandon for having me on your podcast, Recruit + Retain . In the latest episode that launched today, Rikka and I chat about the power of social media in the LBM (lumber/building material) industry, how to use digital to recruit + retain talent, the top platforms and content strategies I recommend for those looking to enhance their social media program, and more.

Even if you're not in the LBM Industry, I'd love for you to listen in, as more specifically, we dive into the following:

▪ Using social + website analytics (like Google Analytics) to inform your social media strategy, to discover your target audiences, and to inform your content pillars
▪ Ways to engage employees in becoming your best social media brand advocates
▪ A list of post ideas (that you can do this week!) to show off your company culture, values and career paths available to employees
▪ Simple tricks and incentives to encourage your employees to feel empowered on social media
▪ Shot list ideas when hiring a photographer to take lifestyle photos for your social media program
▪ Tips for content consistency, discussing the importance of quality over quantity, the importance of strong engagements over follower counts, making meaningful connections online...and more!

I'd be so appreciative if you give this 30 minute podcast a listen -- easy listening for your commute or at your work desk. Tune in by clicking the link in my bio or email me at jillian@sobeckstudio.com for more info!