Knowing your Worth When Starting a New Business

"Know your Worth." This is a phrase that’s been written on the white board in front of my desk for a few months now. 

I started Sobeck Studio because I am so passionate about digital + social, and I also have incredible experience and a background I’ve over time realized many do not have. I have worked with some of the world’s most reputable companies, I have thrown my name in the hat for the projects no one else wanted to do (or wanted to learn), and I have found myself doing things for clients most others simply will not do. Those experiences are what shaped me into the marketer I am today. 

It’s also made me realize my worth. I have spent years developing my talents, constantly learning, networking, and trying to expand my knowledge of marketing. Starting a business is A LOT of work (especially in a pandemic, nonetheless), and I am also doing all of it while completing client work. As I continue to push forward and grow down this new path I’ve set out for myself, I have found the phrase “Know Your Worth” keeping coming back up -- in my mind, in multiple conversations… you name it. And for me, it has applied to not just what I’m making, but also applies to stopping that little voice inside my head that is asking questions like “Am I good enough”, “What will others think?”, “Was this the right idea?”. When those questions start to pop up, I have found repeating phrases like this one, or mantras, if you will, have really been keeping me focused and inspired. 

If you’re considering going out on your own, if you’ve been wondering if you’re good enough, and if you’re a business wondering what your next step will be…I encourage you to remember this phrase. Know your worth, and remember you are indeed, good enough. What are the phrases or quotes that keep you going? I'd love if you email me to tell me your favorites. Other phrases keeping me going: anything a Peloton instructor tells me while running -- I am obsessed.