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May 12, 2020

7 Reasons you Should be on Social Media if in the Construction Industry

Hey friends! Today I'm taking a moment to talk about construction marketing. I recently received a question from a construction industry owner who asked "if their business really needed to be on social media?” My answer? Absolutely. If you're in the construction industry, below are 7 simple reasons you should be on social -- particularly Instagram, Facebook and LinkedIn.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 1) Brand awareness: Social media is a free way you can spread the news about your company and its offerings. I repeat...FREE. ⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 2) Drive leads and sales: If used properly, you can find new leads and drive sales, particularly through targeted social ads.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 3) Reputation management + PR: If there's news your company needs to push out or a situation that needs to be addressed, you can immediately publish something to your social channels to inform your audience. ⠀⠀⠀⠀⠀ ⠀⠀⠀⠀ 4) Recruitment: Looking to expand? Posting about company culture and giving behind-the-scenes glimpses of what it's like to work at your company will be appealing to job seekers. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
5) Customer service: As you grow, customers and other stakeholders will start to reach out to you on social, and using your account as a customer service tool can be a powerful tool.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 6) Build community: How to really thrive on social? Be authentic, emotional and focus on building a community. A strategic content calendar and thoughtful content narratives will help boost your social media presence. If you post regularly and if you remain authentic to your brand, over time, your social community will grow. Building this community will only help boost your reputation, drive potential new leads and will help boost your vanity metrics.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 7) Competitive Research: Social media is an excellent way to keep track of your competition. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Whether you're in construction or not, I hope you found this helpful. Questions or thoughts? Email me today -- I'd love to chat!

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