A note of gratitude for my career and small business.

Ever since I started Sobeck Studio 2.5 years ago, I've felt an overwhelming sense of gratitude, and that's because I get to wake up and do what I love every. single. day. And I know -- it sounds cliché, but it's true.

Wondering *why* I love social and content marketing so much? Here are a few reasons why social media marketing feels like it's within my DNA.

▪️ Community-driven and instant satisfaction. I love the instant satisfaction of seeing a strategic and well-planned digital marketing campaign take off and communities coming together through meaningful engagements. Campaigns can take weeks or even months to plan, and there's nothing better than seeing your hard-work pay off within moments of posting to different social channels.

▪️ I'm data-driven and LOVE analytics. I had a call today where I said, " Now to the BEST part: Google Analytics and link tracking!" and I 110 percent meant what I said. I find the analytics to be one of the most rewarding parts of my job, as I use this information to make informed decisions and optimizations based off what I'm viewing on Google Analytics, Facebook/IG Insights or whatever social media measurement tool I'm using.

▪️ A/B testing and constant optimization is incredibly fascinating, and it's neat to understand what makes consumers and audiences resonate with content. I find social media to be a big puzzle, and testing imagery, copy, posting cadence, hours in which you post, and other pieces crucial to social media success plays a large role in your business getting discovered by the right audiences you want to reach.

I'll leave it here: if you're looking for someone to help you dive into the world of social media or you're wanting to take your social media campaigns to the next level, know that this 'work' isn't just my 'job', but social media marketing really brings me so much joy and it's my true passion. Ten plus years in the digital realm (yes, I've been in this industry since before IG), and I still cannot imagine doing anything else.

Wishing you a relaxing and joyful week ahead, and contact me at jillian@sobeckstudio.com if you're ready to take your marketing to the next level.