Knowing your audience is critical when it comes to mapping out a strategic marketing strategy.

Content Planning Tip: Let's talk about audience personas!

Each week, I'm going to start highlighting marketing quick tips and tricks that you can read now & bookmark for later, and this week I'm starting off with one of my favorite topics: audience personas.

If you’re a small biz, are you using 3-5 personas to achieve your social media + business goals? Here’s what to know >>

Breaking it down: An audience persona is a fictional person (I literally name my personas) that represents a target audience you want to identify with, and is determined through analytics and market research. Determining these personas will help you create stronger content pillars that align with your ideal customer.

So how many personas should you have? SS recommends identifying 3-5 target personas. Once you identify your personas, you should map out everything you can possibly know about their journey and how it relates back to your business.

For example, if you're a Realtor, you'll want to answer questions about their age, interests, hobbies, their jobs, their dreams for real estate and more. Identifying where they are in their life and what makes them "tick" will help you create content that's ultimately going to speak to them.

Pro tip: try mapping out 3-5 audience personas in the coming month so you have a clear strategy for who you’re speaking to in 2021. You’ll be amazed what simple audience persona development will do for your content strategy!

Questions, wondering how to get started or what your personas should look like? Email me at jillian@sobeckstudio.com -- let's chat on next steps for getting started.