Content pillars will help you organize your marketing strategy.

Below I'm discussing why content pillars matter for every business -- both big or small!

The below info is helpful if you're working on an integrated digital marketing strategy or simply just a social strategy!

So, what is a content pillar?

Content pillars are buckets of 'content themes' that drive your brand or business' story and sum up your core messaging. Content pillars are intended to keep content and social media strategies consistent, to build trust and community with your 3-5 audience personas, and to push out meaningful content that will ultimately be valuable and interesting your readers and target audiences.

When I work with my clients, I look at a variety of metrics and tools to identify these personas AND content pillars, and I also look at qualitative trends like what's happening in the news, for example!

Overall: why is this important? Identifying your pillars will help you reach your business goals AND social media goals. I love when I work with clients to identify their pillars, and then they end up garnering more leads, clicks, followers and engagement on social.

Curious to learn more or how you can work with me? Shoot me an email at jillian@sobeckstudio.com to explore the ways we can work together and finalize your content pillars.